SE International timber flooring, Ingrained Quality for over 40 years.

Based in Shanghai, SE International is an extension of SE Timber Group, Australia’s largest and most experienced specialist in timber flooring. We have over 40 years' experience and the exclusive rights to distribute Boral Timber products in Asia.

SE International Timber Flooring Australia is a branch of SE Timber Group. We service the global market with quality Australian timber, information and training about Australian timber and hardwood flooring.

SE Timber Group started in 1977 as 'SE Discount Timbers', a small timber yard in Sydney, Australia. During the 90's, we grew into the largest, most experienced and most trusted specialty timber flooring and shutter company in Sydney. We have since obtained a parquetry flooring mill in Grafton and expanded into commercial and international markets with our Shanghai office. We have long standing relationships with some of the biggest names in the Australian timber and flooring industries. We are also the sole distributor of Boral Australian timber in the Asian market providing the largest selection of Australian timber species and milling dimensions.


With the exclusive rights to the Boral Timber Products in Asia you get access to Australian hardwoods that are unique in appearance, colour and features. Our timber is both durable and of the highest quality and is linked to the PEFC for Chain of Custody and Sustainability.


Be assured that your needs are provided for. We are committed to supplying the best information, products, communication, installation and after sales support.


From the selection and supply of timber through to skilled installation. We can work within your requirements to achieve the desired result. We also provide support for builders and tradespeople.


The Team


Managing Director

Zak is one of Australia’s most respected flooring specialists. With over 20 years experience his knowledge spans flooring, retail and management. Zak enjoys long standing relationships with some of the biggest names in flooring like Boral and Quickstep. He is a winner of the ATFA Manufacturer Factory Finished Floor of the Year 2012 and MBA Excellence In Construction Award 2010.


Commercial Project Manager

Jason began his career in 1994 with a floor sanding business. He directed a timber flooring retail Company for 10 years and has been with SE Timber group for 8 years as sales manager for 5 showrooms and now as our commercial projects manager. Jason brings his wide experience to our large scale commercial projects and multi-residential developments.


Accounts & Purchasing

Tana manages customer accounts and purchasing for SE International. For the past two years she has worked within the coal industry managing delivery of coal from abroad to China. She has also served as an interpreter for several companies including a US company in the timber industry. Her international trade experience, knowledge of the Chinese market and interpreter skills make her a valuable asset to the team.


Accounts & Administration

Lily is a certified accountant. She has worked in both China and Australia in the building/construction and import/export industries acquiring relevant multi-national experience. Hence, she also acts as an administrative bridge between China and Australia integrating the company seamlessly beyond language and distance.


Technical Advisor & Troubleshooting

Fernando has over 25 years experience in the timber flooring industry. He owned and operated floor sanding and polishing businesses and a timber flooring showroom. Since coming to SE Timber, Fernando has supervised 2 flooring showrooms and taken the role of senior technical advisor and troubleshooter, bringing a wealth of knowledge and experience to the company.


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